Since the 2008 Guangdong set off a wave of copycat wind, "copycat", "copycat culture" has become a social hot topic. It is reported, "copycat" means on the basis of existing products, by copying, imitating, learning, reference and innovation improvement way to market, the formation of a "fast, meet the civilians, marketable, versatility and low price" products.
Now, in the flood spread of the copycat products, many industries have become the heavy disaster area. Then, in the wood industry, enterprise how to find new breakthrough, out of the predicament of intellectual property infringement? Industry expert weapon: its products to "chic".
Original wood copycat free
Copycat mobile phone products, from the start, touched by the IT industry to all walks of life, the traditional wooden door industry is no exception. A lot of people think, now the door market, had become a copycat of the Red Sea, copycat level is uneven.
It is understood, the market on the copycat is broadly divided into two levels: low and high imitation copycat. For the former, mostly small workshop style "factory". This kind of business generally used inferior raw materials, after rough processing, reprocessing and brand products of similar appearance, put on after the famous brand, into the market. These copycat doors generally low price, for the low-end crowd. Believe that the quality monitoring department, this kind of products are generally do not comply with national environmental standards, VOC, formaldehyde concentration released mostly exceed the standard, to the health of people great harm. Another level of copycat imitation is high, compared with those of small workshops, such businesses are mostly registered enterprises, in the selection of raw materials is not so rough inferior, they pay attention to imitate famous brand product structure, design style, marketing mode, tend to brand product directly copy. This kind of copycat doors prices in general are relatively expensive, since they both appearance and endoplasmic reticulum are highly generic, not easy to identify, so the impact is the biggest of the genuine.
However, both the low-end and high-end copycat imitation, the essence is the copycat. Today, wooden doors of the industry have more than 20 years of history in the Chinese. From the initial foundation of foreign brands in the imitation innovation, make Chinese wooden door industry is developing rapidly, today the simple "use doctrine", resulting in the door industry, the homogenization of serious, copycat products flooding. According to the insiders, the evolution of this process, saying with its is the copycat products disrupting the wooden door market business order, be inferior to saying is copycat culture a warning to the industry -- enterprise products need "chic", namely must have its own characteristic and the innovation of the products.
Break through the bottleneck to copycat, product unique
In this regard, intellectual property professionals told reporters that the product characteristics as each human fingerprints, unique; and product innovation is the breakthrough of the existing products, cutting-edge products in the market to let go. The enterprise only focus on their own product characteristics, on the basis of continuous innovation, mutual to distinguish with other products, but also better protect the company's intellectual property and brand image.
In this regard, the original wood door ten brands six like the original source of the wooden doors, over the years has been focused on the protection of intellectual property products, has a wealth of experience in the development of brand characteristics.
It is understood that the six source of bliss is the only Chinese company specializing in the production of wooden doors enterprises, after years of development, now the grand scale, in the domestic original wood industry influential. According to the general manager Mr. Wang Bin introduction, six hi source is able to achieve such a great achievement. On the one hand is because of its exquisite workmanship. Six hi source original wood imported high-end wood, energy saving and environmental protection, the indicators are in line with national environmental standards. In addition in the fabrication process is also very elegant and precise, the whole process required by the 9 core processes, 128 processes, and completed by the technician pure manual, to meet the high-end customers personalized customization. For this kind of craft level, the possibility of other enterprises copied almost zero.
On the other hand, the product is constantly reform and innovation. Six hi source first two-dimensional code anti-counterfeiting technology, each wooden door has a two-dimensional code, as long as through scanning, can quickly query the authenticity of products information. Two dimensional code encryption technology is complex, the cost and risk of replication is very high, the technology will not generally Shanzhai businesses have such attainments.
"It is the above two aspects based on the advantages of six hi source brand success is independent of the counterfeit market", Guangzhou one six hi source original wood dealer told the reporters, "because six hi source original wood delicate process, the process is complex, many of which links are not easy to be imitated, other enterprises to copy the difficulty can be imagined. In addition, from the material to the processing cost is very high, balance interests, they will seriously. In fact, six hi source have been seeking a breakthrough point, the high-end market basically has not appeared six products like source version of the cottage, rarely have such complaints. For the low-end market, high-end six because joy source brand enjoys popular support, low price will naturally cause the consumer alert. Overall, the customer still trust the source of this brand six hi."
Therefore, it can be said that the six source of bliss is successful for shaping the brand image of the product, market guidance also effective. Industry experts suggest that more and more enterprises should be inspired, mining is committed to enterprise product features and innovation degree, avoid cottage. Only in this way can effectively develop sustainable brand.
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